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➻➻This article will talk about the game company market research and the knowledge points corresponding to the game company market research report model essay. I hope it will be helpful to you. Forgot to bookmark this site. List of contents of this article: 1. What are the problems encountered by game companies going overseas? 2. What kind of research should a game company do for college students before development? 3. The online marketing research plan for China’s online game market 4. 2023 game industry trends Report: 11 Potential Fields, 4 Development Trends, Insights and Analysis of the Potential of Multiple Enterprises... 5. Ideas for Entrepreneurship of Game Studios (2) What are the problems encountered by game companies going overseas? 1. Language and translation: For games going overseas It is said that language is the threshold, and it is necessary to select the corresponding language for different regions, and consider whether translation and localization are required. 2. The main problems faced by game manufacturers overseas include high difficulty in localization, changes in the international environment, changes in overseas laws and policies, overseas channel problems, intensified overseas competition, and overseas taxation, etc., and more complex challenges are also put forward for the capabilities of manufacturers. Require. 3. Many people in the game industry said that before many domestic game companies went overseas, one of the important reasons was that the requirements of the overseas game market were relatively low, while the review of domestic games was stricter, especially after the version number policy was tightened. The game manufacturers with a reserve number can only turn their attention to overseas for survival, and going overseas has become a passive choice. 4. The two parties jointly make suggestions for Chinese game companies to go overseas. With the guarantee of security, the second advantage of third-party payment will come to the fore, which is to increase the income of game manufacturers. What kind of research should a game company do on college students before development? 1. In the survey of company leaders, human resources department and young employee representatives, everyone agrees that college students are high-quality and easy to learn. For example, after graduating from university, after one year of job rotation, you can enter the field with operational qualifications, and after one and a half years, you can completely stand alone. Compared with ordinary employees, their growth period is much shorter. 2. Market research Before deciding to start a business, it is first necessary to conduct research on the market that may be involved. This includes in-depth research on target customer groups, competitors, industry status, policy environment, etc. 3. New market entry research: What kind of basic environment will the product face when it is introduced into a new market, what goals should be formulated, and what strategies should be adopted. Diagnosis of the problem market: sales in the old market have declined or have not grown for a long time, and the market is chaotic. Where is the core problem and how to improve it. 4. First: Whether your game is stand-alone or online, whether you want to make a profit, and if you want to make a profit, how long do you want to make a profit. Second: If it is online, it is not recommended to try it. The routine is deep and difficult, and it is difficult to break through many existing models. 5. Determine the requirements for the system and operating platform. Does your APP only support iOS8? Have you considered server hosting costs? For example, in the development company of Shanglv Software, the development investors will have a clear discussion with the company. Requirements documents should be clearly written. The proposal of the Internet marketing research plan on the Chinese online game market mainly includes the following aspects: user needs; user portraits [user preferences, characteristics]; market trends; product suggestions [for you, it is online games]; promotion methods . For each of them, it is enough to expand in the subdivision. (1) Clear organizational tasks and prospects The premise of designing a network marketing plan is to clarify or define the tasks and prospects of the enterprise. The mission and vision play an inspiring and guiding role in the decision-making behavior and business activities of the enterprise. Network marketing plan 1 With the rise of network marketing, online shopping has become a current fashion, which has greatly promoted the development of network marketing. As a mass consumer product, tea has also begun to enter the network marketing track. The reason why some network marketing promotion plan plans fail is that the planners did not formulate a clear and specific implementation plan. Many enterprises are faced with the dilemma of lacking a collective plan implementation that can make all relevant departments within the enterprise coordinate their actions. Network marketing plan book (1) Attention of online consumers In an information society with information explosion and abundant products, the smell of wine is also afraid of deep alleys. How to capture the attention of online consumers, a scarce commercial resource, has become a The key to the success or failure of enterprise network marketing. For example, the brand name of a product. Bank of China is a world-class brand. On its website, consumers can easily trust its online financial services. (2) Analysis of competitors on the Internet Competitors on the Internet are often consistent with competitors in reality, and the Internet is just a new battlefield for marketing. 2023 Game Industry Trend Report: 11 Potential Fields and 4 Development Trends Insights and Analysis of the Potential of Multiple Enterprises... 1. However, from a longer-term perspective, China's game industry still has achieved certain development results, such as continuous improvement relying on high-quality products Attractive to users, with the support of users, the industry still has good development prospects and a certain room for growth. 2. Market trend insight Yishijie was shortlisted as a potential representative enterprise in 2023. On February 13, the Chinese game industry trend development sub-forum was held. Many outstanding enterprise representatives and industry experts were invited to focus on the theme of "stick to evolution and prepare for the future". open discussion. 3. Overseas market expansion: The report points out that with the growth of global demand for renewable energy, new energy companies have huge development potential in overseas markets. Many companies are actively considering expanding their overseas operations and looking for business opportunities in other countries and regions. 4. Regarding the future development trend of the metaverse in the game industry, industry insiders told the reporter of "China Business Daily": "The development potential of the metaverse concept can be expected, but the key direction of the game industry at this stage is still based on mobile games. However, there is still a lot of variability in where the development prospects of metaverse games will go. Ideas for starting a game studio (2) 1. Company name: Zhicheng Online Games Generation Playing and Leveling Studio. Mainly engaged in model-level modules : Online game play and leveling. 2. "If you plan to start your own studio but don't have enough funds, then you first need to get some funds to pay salaries, buy hardware and software, and pay travel expenses to various events . At the beginning you need to create a game prototype to please investors, and some previous achievements can also help. 3. Opening a game studio requires: a strong interest. Interest is the best teacher. For many entrepreneurs, they need to have a strong interest in the project they choose, so that they will invest more time, energy and emotion, and study this matter seriously. Opening a game studio requires: sufficient funds. 4. Doing tasks to make money Doing tasks to make money is the most profitable way for game studios to transform and make money. It is very simple to make money through this method, as long as you download and install a task rewarding cat software called Xuanshangmao on your mobile phone, After that, you can earn income by doing the mobile phone money-making tasks in the software. 5. The same game, different ideas, the money earned is also different. I want to avoid detours in this line of work, so I would like to give advice and suggestions to some friends who have just entered the mobile game studio: Persistence, these two words seem simple, but there are too few things that can really be done. No matter what industry you are in, persistence is essential. This concludes the introduction of the market research of game companies and the sample essay of market research reports of game companies. Have you found the information you need? If you want to know more about this, remember to bookmark and follow this site.